New Balance

Founded in Boston in 1906 by William J. Riley, New Balance began as a manufacturer of orthopedic footwear and custom arch supports. The brand’s original focus was on comfort and functionality for people with foot alignment issues. Over time, New Balance expanded into athletic performance footwear, developing running, basketball, tennis, and soccer shoes.

New Balance sneakers are built with longevity in mind. The brand uses durable materials and integrates performance technologies like Fresh Foam, ABZORB, and REVlite, providing responsive cushioning and consistent support. Fit is a key priority—New Balance offers multiple widths and half sizes to accommodate a variety of foot shapes.

New Balance also emphasizes ethical manufacturing and environmental responsibility. Much of its production remains in the U.S. and U.K., with a growing focus on sustainable materials and eco-conscious processes.

The brand has built a strong presence in both lifestyle and athletic markets. Collaborations with designers and boutiques—like Aime Leon Dore, Salehe Bembury, and Bodega—have brought modern appeal to classic silhouettes like the 990, 1906, 2002R, and 9060.

In addition to footwear, New Balance offers a range of performance and casual apparel, including running shorts, track pants, tech-fabric shirts, and accessories like socks and caps—all designed to align with the brand’s focus on functionality, fit, and understated style.